Aurora Redesign
A complete UX/UI redesign for Aurora Retreat — transforming the digital booking experience with elegant storytelling and mobile-first performance.
What we worked on
Year completed
2025
Background
Aurora Retreat is a luxury hospitality brand that needed a digital experience matching the quality of their physical spaces. Their existing website failed to convey the premium nature of the retreat and had a high booking abandonment rate.
Challenges
The primary challenge was creating a booking flow that felt effortless while capturing all necessary guest information. The design needed to balance rich visual storytelling with fast mobile performance for guests researching on the go.
Outcome
The redesigned experience increased booking rates by over 40% and reduced booking flow abandonment by 43%. The mobile-first approach ensured guests could seamlessly explore and book from any device.
