Websites for Marketplace Companies
Two sides of the market. One website that converts both.
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01The problem
You need to sell to two audiences at once
Marketplace websites have a unique challenge — you need to attract both supply and demand. Buyers need to see value and trust. Sellers need to see opportunity and ease of use. Most marketplace sites pick a side or try to mash both onto the same page. Neither works well.
Supply and demand need different stories
Buyers and sellers have opposite motivations. A single homepage tries to convert both and fails at either. Marketplace growth requires two conversion funnels.
Trust is harder to build online
Marketplace users need confidence before transacting. Without social proof, reviews, and trust signals baked into the design, adoption stalls at the edges.
Growth infrastructure is an afterthought
You launched the marketplace, but there's no SEO, no content engine, no programmatic pages. Organic growth is manual and doesn't scale.
02The approach
Built for both sides of the market
We build marketplace websites that speak clearly to both sides. Separate landing pages and messaging for buyers and sellers, a clean discovery experience, and trust signals that reduce friction. Your website becomes the reason people choose your marketplace over alternatives.
Separate buyer and seller landing pages with tailored messaging
Search and browse experience designed for discovery and conversion
Listing pages that present sellers and products professionally
Trust signals — reviews, verification badges, safety info — placed strategically
Onboarding flows for new sellers that are simple and encouraging
SEO pages for categories, locations, and use cases
03Capabilities
What we build for marketplaces
Two-Sided Pages
Separate landing pages for buyers and sellers. Each side sees why your marketplace is the right choice for them.
Search & Discovery
Category pages, filters, and browse experiences that help buyers find what they need quickly.
Listing Design
Professional listing pages that make sellers look great and help buyers make confident decisions.
Trust Infrastructure
Reviews, ratings, verification badges, and safety content placed where they reduce hesitation.
04Our approach
The WebOps process behind marketplaces that grow both sides
Our process builds marketplace websites that convert supply and demand simultaneously.
Two funnels, one site
Buyers and sellers need different messages. We build separate landing pages and conversion paths for each side of your marketplace.
Trust infrastructure
Reviews, ratings, verification badges, and social proof are designed into the core experience — not bolted on as afterthoughts.
Programmatic growth pages
Category pages, location pages, and search-optimized listings that scale automatically as your marketplace inventory grows.
Launch the chicken and egg
We build supply-focused and demand-focused landing pages so you can acquire both sides strategically, not simultaneously.
Optimize for liquidity
Post-launch, we track which pages drive transactions and optimize for marketplace liquidity — not just traffic.
05How we work
How we work.
Map both sides
We understand your buyers, sellers, and the dynamics between them.
Design the experience
Separate paths for each audience, unified by a clear marketplace brand.
Build for growth
SEO-ready category pages, fast search, and conversion-optimized flows from day one.
Optimize both funnels
Post-launch, we optimize buyer conversions and seller onboarding separately.
06The numbers
2x
Seller onboarding rate
<2s
Page load time
3x
Category page SEO traffic
07Selected work
WELU AI CRM
AI / SaaS
Designed and built a complete AI-powered CRM dashboard for a booking management platform — from strategy to launch in 6 weeks.
- Engagement time increase
- 67%
- Pages per user increase
- 33%
Aurora Redesign
Luxury Hospitality
A complete UX/UI redesign for Aurora Retreat — transforming the digital booking experience with elegant storytelling and mobile-first performance.
- More booking rate
- 30%+
- Booking flow abandonment
- -43%
Triana Studio
Creative / Fashion
A video-first editorial website for Triana Studio — immersive scroll interactions and mobile optimization for a creative fashion brand.
- Longer average session duration
- 60%
08Related services
Services for marketplace companies
Website Development
Full marketplace marketing site with two-sided landing pages, SEO infrastructure, and CMS.
CRO & Experimentation
Conversion optimization for both supply and demand sides. A/B testing, SEO, and funnel improvements.
WebOps Retainer
Ongoing support for new category pages, seasonal campaigns, and marketplace content.
09 Testimonials
“We can't express enough how grateful we are for Weabers. Their designs have completely transformed our online presence. The variety and exceptional quality are truly remarkable. It feels as if we have a personal designer who understands our needs perfectly.”
Mir T. Tazwar · Head of Marketing @ 180RE Agency
10Questions
Frequentlyasked.
We build the marketing website and landing pages — the front door to your marketplace. For the transactional platform itself (listings, payments, messaging), we integrate with your existing product or recommend partners.
11 Start here
Ready to get started?
Book a free strategy call and let's talk about your goals.